your event story begins here

Unlock Your Event’s Potential.

Let’s create memories together

We understand the struggles of event planning — the stress, the chaos, the uncertainty. It’s a challenge to turn your vision into reality. But fear not, because at It’s My Affair, we recognize your challenges. Let us be the partner you’ve been searching for, the solution to your event planning & staffing needs.

Discover a Stress-Free Approach to Event Planning. 


Why choose IMA AS your event partner?

Here’s the value we bring to the table

Meticulous Logistics Management

Our detailed planning ensures every aspect of your event, from venue logistics to attendee experience, is seamlessly orchestrated for success.

Strategic Event Design for Tangible Outcomes

We specialize in crafting events with purpose, leveraging strategic design to achieve measurable results and create lasting impressions.

Seamless Integration as Your Dedicated Partner

As your committed event management partner, we seamlessly integrate with your team, saving you time and ensuring a smooth journey from planning to execution.

services we provide:

meetings & conferences

special events

convention staffing

social events

When you choose us, you choose success, unforgettable experiences, and a partner who understands the intricacies of your industry.

Experience Success

How It Works:

We are not just event planners; we’re your partners in success. Like you, we understand the complexities of event coordination. Trust us to be your seamless continuation, the guide who navigates the challenges and ensures your victory.



Launch: Meet with the client, embrace our shared vision, and begin collaboration.

Strategic Planning: Enhance objectives during the event design refinement phase.

Budget & Timeline: Create a tailored event budget aligning with the client’s requirements & stated goals.



Process: Establish protocols for guests, speakers, and sponsors.

Organize: Execute daily event tasks, update client on progress & budget, and confirm vendor details.

Production: Hold final calls with clients, onsite staff and key vendors. Finalize onsite timeline.



Event Week: Bringing it all together and EXECUTE day of event.

Analyze & Report: Collect and analyze any data, execute post-event plans.

Celebrate Success: Acknowledge victories and marvel at a memorable event that exceeds expectations!

a few clients we’ve worked with:

Tina A., Former DNCC Housing Director

IMA is a consummate professional and a great leader. Wherever they brought personnel they were appropriately poised to manage any situation with an unmatched focus on customer service. Our team built vital relationships within the Charlotte business community. We could not have done it without IMA!

Eric A., American Association of Blacks in Energy

Fully staffed to handle our guest conference accommodations. Provided the best service that exceeded our requirements as we knew upon hiring IMA Events would. If ever called upon to suggest a company to handle your event’s upcoming needs, It’s My Affair has our vote.


Our team truly enjoyed services from one of the best companies we have ever worked with.

Founder Karen Lawrence, CMP

about our founder


Founder Karen Lawrence has carved a distinctive path for herself and It’s My Affair, LLC. Boasting over 22 years of expertise in conference, event, and meeting management, Karen’s journey includes pivotal roles like Senior Meeting Planner at Bank of America and Conference Manager Director for the Council of Education in Management.

Recognized for her organizational prowess, Karen served on the 2017-2018 UNC Charlotte Continuing Education Meeting & Event Planning Program Board of Advisors. In 2002, she launched IMA, infusing each event with professionalism and a commitment to surpassing client expectations.

Guided by Karen’s leadership, the IMA team is equipped to deliver world-class service for corporate meetings, conferences, government programs, and special events, embodying her vision of continual growth and success.



561920 – Convention and Trade Show Organizers

541611 – Administrative Management and General Management Consulting Services

561210 – Facilities Support Services

541990 – All Other Support Services

Let us help your agency reach its small business and woman-owned business goals.
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Carolinas-Virginia Minority Supplier Development Council
Certified Women's Business Enterprise
Charlotte Regional Visitors Authority

contact us

A CHARLOTTE, NORTH CAROLINA based company, serving all areas in the U.S. nationwide


P.O. Box 680202,

Charlotte, NC 28216

Hours of Operation

Monday – Friday

9:00 am – 5:00 pm

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Are you looking to pursue a career in event management and hospitality industry?
IMA employs candidates who are customer service-oriented and enthusiastic team members who are ready to serve our clients with world-class care. Please send your resume to ( and we look forward to reviewing your potential to work with It’s My Affair, LLC!